Case Studies
Case Studies
A Service Design Approach to KYC
Reducing client' s onboarding process friction withun an international bank.
A Service Design Approach to KYC
Reducing client' s onboarding process friction withun an international bank.
AidLink
Mobile app connecting aid organizations and donors worldwide.
AidLink
Mobile app connecting aid organizations and donors worldwide.
A New Digital Experience for a Law School
Web redesign and full design system for a Brazilian law school.
A New Digital Experience for a Law School
Web redesign and full design system for a Brazilian law school.
FBAUL’s Alumni Page
Creating an alumni portal from scratch for the University of Lisbon.
FBAUL’s Alumni Page
Creating an alumni portal from scratch for the University of Lisbon.
Process
Discover what I can bring to the table in projects that I am participating in:
01
Discover
I start by understanding the full ecosystem — not just the user, but the organizational dynamics, cultural context, and invisible constraints behind every interaction. Through ethnographic research, in-depth interviews, and behavioral observation, I look for the friction people don't report and the patterns that don't show up in surveys.
Define
I translate research into structure. Service blueprints, stakeholder maps, and problem statements help me make complexity legible — for teams, for clients, and for myself. I frame design opportunities as "How Might We" questions that keep solutions grounded in real needs, not assumptions.
02
Develop
I work iteratively from rough sketches to high-fidelity prototypes, always testing assumptions before committing to solutions. I design across mobile and web, building component libraries and design systems that create consistency and make handoff to development friction-free.
03
Deliver
I validate with real users through usability testing — Maze, moderated sessions, or contextual observation — and measure what changes. Delivery isn't the end: I document outcomes, identify next iterations, and ensure the solution continues to improve after launch.
04
Process
Discover what I can bring to the table in projects that I am participating in:
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
Process
Discover what I can bring to the table in projects that I am participating in:
01
Discover
I start by understanding the full ecosystem — not just the user, but the organizational dynamics, cultural context, and invisible constraints behind every interaction. Through ethnographic research, in-depth interviews, and behavioral observation, I look for the friction people don't report and the patterns that don't show up in surveys.
Define
I translate research into structure. Service blueprints, stakeholder maps, and problem statements help me make complexity legible — for teams, for clients, and for myself. I frame design opportunities as "How Might We" questions that keep solutions grounded in real needs, not assumptions.
02
Develop
I work iteratively from rough sketches to high-fidelity prototypes, always testing assumptions before committing to solutions. I design across mobile and web, building component libraries and design systems that create consistency and make handoff to development friction-free.
03
Deliver
I validate with real users through usability testing — Maze, moderated sessions, or contextual observation — and measure what changes. Delivery isn't the end: I document outcomes, identify next iterations, and ensure the solution continues to improve after launch.
04
